Our Story

 

Safari SA is a South African retailer specialising in optics and outdoor gear. Established in 2013, the business serves customers nationwide through its online store, supported by a physical retail presence in Plettenberg Bay.

The company focuses on high-quality optical products and equipment for outdoor, wildlife, travel, and adventure use, catering to both enthusiasts and professionals. With over a decade of experience, Safari SA is committed to offering reliable gear, knowledgeable service, and products suited to South African conditions.

By combining an accessible digital storefront with in-store expertise, Safari SA provides customers with dependable equipment and informed support for their outdoor pursuits.